Definition
Online marketing (also called “internet marketing” or “web marketing”) includes all marketing efforts on the internet. This marketing strategy aims to influence users according to the business’s goals through the smart use of communication and sales strategies. Examples of online marketing are online ads or newsletters.
Online marketing can be used to pursue various goals, just as with offline marketing. For example, it is suitable to increase brand awareness and customer loyalty or improve the corporate image. In the long term, all of these objectives are intended to increase business turnover.
Online marketing tactics
There are a number of tactics you can use to achieve your online marketing goals. These include running a business website, search marketing (search engine optimization and search engine advertising), email and display advertising, social media marketing, affiliate marketing, and mobile marketing.
The center of all online marketing efforts is usually your company’s website. Its design, content, and technical setup play an important role because they not only contribute to the acquisition of new customers but are also intended to bind existing customers to your business. But since users rarely come across a business’s website on the internet by chance, a major task in online marketing is to attract as many visitors as possible. This is where tactics such as display advertising, social media marketing, or search marketing become important.
Article source: https://www.seobility.net/en/wiki/Online_Marketing
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